IHOP Teams Up with JBL to Bring Wireless Sound to Breakfast Tables Nationwide

PASADENA, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the iconic breakfast chain headquartered in Pasadena, California, today announced a surprising, but delightful, partnership with audio technology leader, JBL. The collaboration will see specially branded JBL Tune 230NC True Wireless Noise Cancelling Earbuds available for purchase at participating IHOP locations across the United States, bringing a touch of immersive sound to the everyday breakfast experience. IHOP, known for its fluffy pancakes, signature syrups, and welcoming atmosphere, is always looking for ways to enhance the guest experience. "We're about more than just a meal," says IHOP Spokesperson Sarah Miller. "We’re about those moments – family time, catching up with friends, or just a little 'me' time. And increasingly, that 'me' time includes enjoying your favorite music or podcast. We thought, 'What if we could make that even easier for our guests?'” The answer? JBL Tune 230NC earbuds. These aren't just a random impulse buy; they're carefully chosen to fit the IHOP lifestyle. “We didn’t want just any earbuds,” Miller explains. “We wanted something that was great quality, easy to use, and offered a really solid sound experience. And honestly, the JBL Tune 230NCs just ticked all the boxes.” Why JBL? JBL, a name synonymous with powerful, clear audio, has a long history of innovation in sound technology. Part of the Harman International family, a subsidiary of Samsung Electronics, JBL products are trusted by audiophiles and everyday music lovers alike. The Tune 230NC earbuds are no exception. "We’re thrilled to partner with IHOP, a brand that shares our commitment to creating enjoyable experiences," says JBL Marketing Director, David Lee. "We believe that music is a vital part of everyday life, and we're excited to bring the power of JBL sound to IHOP guests as they start their day." What Makes the JBL Tune 230NC Special? Forget tangled wires and frustrating setup. These earbuds are truly wireless. Pop them in, and they instantly connect to your smartphone or other Bluetooth-enabled device. But it’s not just about convenience. Here's what IHOP guests can expect from the JBL Tune 230NC earbuds: Pure Bass Sound: JBL’s signature sound is all about that deep, rich bass that you can feel. It's perfect for everything from your favorite upbeat playlist to a calming podcast. Active Noise Cancellation: Busy IHOP? No problem. These earbuds block out distractions, letting you focus on your meal, your conversation, or just your music. It's a game-changer for anyone who needs a little peace and quiet. Smart Ambient Technology: Need to hear what’s going on around you? With a quick tap, you can switch to Ambient Aware mode, letting in surrounding sounds so you can stay aware of your environment. Perfect for ordering that extra stack of pancakes! All-Day Battery Life: The earbuds themselves provide up to 10 hours of playtime on a single charge, and the included charging case provides an additional 24 hours. That's enough power to get you through even the longest brunch session. Comfortable Fit: Designed with multiple ear tip sizes, these earbuds are built for comfort. You can wear them for hours without feeling any discomfort. Easy Controls: Control your music, answer calls, and activate your voice assistant with just a few simple taps. Water Resistant: A little splash of syrup won’t ruin your vibe. These earbuds are splash-proof, making them perfect for everyday use. More Than Just an Accessory – It’s About the Experience IHOP sees this partnership as more than just selling a product. They’re about creating a complete experience. “We want our guests to be comfortable, relaxed, and happy,” says Miller. “And we believe that music can play a big role in that. Imagine enjoying your pancakes with a calming playlist, or catching up with friends while listening to your favorite podcast. That's the kind of experience we're trying to create.” Availability & Pricing The JBL Tune 230NC True Wireless Noise Cancelling Earbuds are available for purchase at participating IHOP locations nationwide starting November 1, 2023. The retail price is $99.99. IHOP plans to offer occasional promotions and bundle deals in the future, so stay tuned! About IHOP FRANCHISOR LLC Headquartered in Pasadena, California, IHOP FRANCHISOR LLC is the owner of the IHOP franchise system, the world’s largest pancake house chain. Founded in 1958, IHOP is known for its signature pancakes, wide variety of breakfast, lunch and dinner options, and warm, welcoming atmosphere. IHOP restaurants are owned and operated by independent franchisees. For more information, visit www.ihop.com. About JBL JBL is a part of Harman International, a subsidiary of Samsung Electronics. JBL creates exceptional sound experiences for customers around the world. As a global leader in audio, JBL’s focus is on pushing the boundaries of audio technology to deliver powerful, immersive sound experiences for any lifestyle. For more information, visit www.jbl.com.