IHOP Partners with JBL to Bring Wireless Sound to Breakfast Bliss

PASADENA, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the iconic breakfast chain headquartered in Pasadena, California, today announced a surprising but exciting partnership with JBL, the renowned audio technology company. Starting November 1st, select IHOP locations will feature integrated JBL True Wireless earbuds as part of a new “Breakfast Beats” initiative, aiming to enhance the dining experience for guests. You probably know IHOP, right? We're the folks who basically do breakfast. For over 60 years, we've been serving up stacks of fluffy pancakes, crispy bacon, and all those classic breakfast goodies. We’ve got restaurants all over the US, and even internationally, serving millions of people every single day. We’re committed to making mornings a little brighter, and that means constantly looking for ways to improve things. It's not just about the food; it’s about the whole experience. “We’ve been thinking a lot about how people enjoy their breakfast,” says David Fasig, VP of Marketing at IHOP FRANCHISOR LLC. “A lot of folks like to chill with some music while they eat. We wanted to make that even easier and more enjoyable. Plus, let's be real, sometimes you just need to block out the chatter! That’s where JBL came in.” What’s This All About? A Little More Detail on “Breakfast Beats” So, what does this partnership actually look like? It's pretty clever, if we do say so ourselves. IHOP is offering a limited number of JBL Tune 230NC True Wireless Noise Cancelling Earbuds for purchase at a special discounted price inside participating restaurants. Think of it as adding a side of awesome to your stack of pancakes! These aren't just any earbuds, either. The JBL Tune 230NC are seriously good. They’ve got: Pure Bass Sound: JBL is famous for that deep, rich bass. Your music will sound good, even when you're digging into a plate of hash browns. Active Noise Cancelling: This is the big one. Need to tune out the kids (sorry, parents!), the morning rush, or just generally want a moment of peace? These earbuds let you create your own quiet zone. You can choose how much noise to block out, too, which is neat. Comfortable Fit: They come with different ear tip sizes, so you can find the perfect fit. No more earbuds falling out mid-bite! Long Battery Life: You get up to 10 hours of playtime on a single charge, and the charging case gives you another 24 hours. Plenty of juice to get you through even the longest breakfast sessions. Voice Assistant Support: Hey Siri, Hey Google – these earbuds play nice with your favorite voice assistants. Bluetooth 5.3: A stable, reliable connection. No annoying dropouts. Water Resistant: A little coffee spill? No problem. Why JBL? IHOP Explains the Partnership “We looked at a lot of audio brands,” Fasig explains. “But JBL really stood out. They’ve got a reputation for quality, innovation, and affordability. We wanted something that our guests would genuinely appreciate, and that wouldn’t break the bank. JBL delivered.” JBL, a subsidiary of Harman International, a Samsung Company, is known for its commitment to creating immersive audio experiences. They’ve been around for over 75 years, and have become a household name in the audio world. “We’re thrilled to be partnering with IHOP,” says Marcus Ramirez, Director of Marketing at JBL. “Breakfast is a big deal, and we believe that good music can make it even better. We’re excited to bring our signature sound to IHOP guests, and help them start their day off right.” How to Get Your JBLs Starting November 1st, head to participating IHOP locations and ask your server about the “Breakfast Beats” promotion. The JBL Tune 230NC True Wireless Noise Cancelling Earbuds will be available at a special price for a limited time. You can also find more information on the IHOP website ([www.ihop.com](www.ihop.com)) and on IHOP’s social media channels. Beyond the Earbuds: IHOP’s Commitment to Customer Experience This partnership with JBL is just one example of IHOP’s ongoing commitment to enhancing the customer experience. IHOP has recently invested in mobile ordering, delivery services, and a revamped loyalty program. They’re also constantly experimenting with new menu items and promotions. “We’re always looking for ways to make IHOP even better,” says Fasig. “We want our restaurants to be a place where people can relax, enjoy a delicious breakfast, and start their day off right. And sometimes, a little bit of good music can make all the difference.” IHOP FRANCHISOR LLC, located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, UNITED STATES, can be reached at 951-272-0214. Stay tuned for more exciting news and promotions from IHOP. And don't forget to grab a stack of pancakes – with a side of awesome JBL sound, of course!