IHOP Partners with Rock Icon David Lee Roth to Launch Limited-Edition Photo Collection, Bringing a Touch of Nostalgia to Breakfast

PASADENA, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the leading international full-service breakfast restaurant chain, today announced a surprisingly cool collaboration with legendary musician David Lee Roth. They’re dropping a limited-edition collection of photographs featuring the Van Halen frontman, available exclusively through IHOP’s digital channels. This isn’t about pancakes with DLR, it’s about owning a piece of rock history, and IHOP is the unlikely curator. For decades, IHOP (International House of Pancakes) has been a cornerstone of American breakfast culture. Headquartered at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, and reachable at 951-272-0214, the company operates and franchises over 1,750 restaurants globally. IHOP is known for its welcoming atmosphere, iconic menu featuring signature pancakes, and commitment to being the place for breakfast, lunch, and dinner – anytime. While you might expect them to focus solely on perfecting the flip, IHOP is quietly proving they’re willing to think outside the waffle iron. “We’re always looking for ways to connect with our guests on a deeper level, to give them something a little unexpected,” says a spokesperson for IHOP. “And let’s be honest, who doesn’t have a memory tied to David Lee Roth and Van Halen? It felt like a surprisingly natural fit – a bit of classic Americana, just like IHOP.” So, what’s the deal with the photos? The collection isn’t a random assortment. These aren’t blurry concert shots. These are curated, high-quality photographs from DLR’s personal archive, spanning his career from the early days of Van Halen to his solo work. Think vibrant live performances, candid behind-the-scenes moments, and stylish portraits capturing Roth’s signature energy and flair. “David Lee Roth is an icon,” explains IHOP’s marketing director. “He embodies a certain spirit of fun, freedom, and a little bit of rebellious energy. We thought, ‘Wouldn’t it be cool to bring that energy to our guests?’ These photos are more than just images; they’re snapshots of a generation.” The photographs are being released in phases, with different images dropping weekly. IHOP is offering a range of print options, from standard 8x10 prints to larger canvas prints and even limited-edition framed pieces. They’re also creating themed collections, focusing on specific eras of Roth’s career. Why is IHOP selling photos? It’s a fair question. IHOP isn’t exactly known as a photography retailer. The company admits it’s an unconventional move, but they see it as a way to broaden their brand appeal and connect with a new audience. “We’re constantly looking for ways to surprise and delight our guests,” says the spokesperson. “We want IHOP to be more than just a place to eat; we want it to be a place that evokes good memories and positive feelings. This photo collection is a way to do that.” The partnership also aligns with a growing trend of brands collaborating with artists and musicians to create unique merchandise. It’s a way to tap into existing fan bases and create something that feels authentic and collectible. “We think this collection will resonate with both longtime Van Halen fans and a younger generation who are discovering DLR’s music for the first time,” says the marketing director. “It’s a fun, unexpected way to celebrate a musical icon.” Where can you get the photos? The David Lee Roth photo collection is available exclusively through a dedicated microsite, accessible via IHOP’s website (ihop.com) and social media channels. IHOP is also running a series of social media contests and giveaways, giving fans the chance to win prints and other merchandise. “We’re making it easy for fans to get their hands on these photos,” says the spokesperson. “We want this to be a fun, engaging experience for everyone.” The microsite features a gallery of available prints, allowing fans to browse and purchase their favorites. IHOP is also offering a variety of framing and mounting options, allowing customers to create a personalized display. Beyond the Photos: A Celebration of Americana While the photo collection is the centerpiece of the partnership, IHOP is also planning a series of related events and promotions. They’re hosting listening parties featuring Van Halen’s greatest hits, and they’re offering special menu items inspired by DLR’s music. “We want to create a complete experience for our guests,” says the marketing director. “We want them to feel like they’re stepping back in time and celebrating a golden era of rock and roll.” IHOP’s foray into the world of photography and music is a bold move, but it’s one that the company believes will pay off. By partnering with a cultural icon like David Lee Roth, IHOP is hoping to reach a new audience and solidify its position as a beloved American institution. “We’re confident that this partnership will be a success,” says the spokesperson. “We’re bringing together two iconic brands that represent a shared spirit of fun, freedom, and a little bit of rebellion. What’s not to love?” So, whether you’re a die-hard Van Halen fan, a pancake enthusiast, or just someone who appreciates a good dose of nostalgia, IHOP’s David Lee Roth photo collection is definitely worth checking out. And who knows, maybe you’ll find the perfect piece to brighten up your breakfast nook – or your rock and roll den. Just don’t expect DLR to be flipping pancakes at your local IHOP anytime soon. Although, that would be pretty cool.