Imagine Learning & Under Armour Team Up to Equip Athletes with Smarter Style

Tempe, AZ – November 8, 2023 – Imagine Learning LLC, a leading developer of personalized learning solutions, today announced a collaborative initiative with Under Armour, a globally recognized leader in athletic apparel and footwear. This isn't about textbooks meeting treadmills; it’s about understanding how people learn and applying that to what they wear. You might be asking, "What does an education company have to do with clothing?" Well, at Imagine Learning, we’re obsessed with figuring out how people absorb information and reach their full potential. We do that through tailored learning paths. We realized that same principle – understanding individual needs and providing the right tools – applies to athletes. Under Armour already makes amazing gear. We're helping them think about how that gear connects with the athlete's mindset and performance. Who is Imagine Learning? Based in Tempe, Arizona, Imagine Learning (you can reach us at 863-268-1142 or visit us at 100 S Mill Ave Unit 1700, Tempe, AZ, 85281-3399) isn't your typical education company. We don't just throw information at students. We create immersive, personalized learning experiences, focusing on language and literacy development. We've been doing this for a while now, working with schools and districts to help students overcome learning barriers and build confidence. We're all about unlocking potential, and that’s what got us thinking about athletes. Under Armour Men’s Clothing: More Than Just Fabric Let’s talk about Under Armour men’s clothing. We all know it – the compression shirts, the athletic shorts, the hoodies. It’s gear built for performance. But we dug deeper. We looked at how athletes use their clothing, how it affects their confidence, and how it impacts their focus. “A lot of athletic wear is just…wear,” says Dr. Anya Sharma, Imagine Learning’s Head of Cognitive Science. “But Under Armour's already been thinking about fit, feel, and function. We're helping them layer in an understanding of cognitive function. What colors help with focus? What materials reduce anxiety? It’s about making gear that supports not just the body, but the mind.” What Does This Partnership Look Like? This isn’t a product you'll find in stores tomorrow. It’s a deeper collaboration. Imagine Learning is working with Under Armour's design and development teams, providing insights into cognitive psychology, learning styles, and the impact of environmental factors on performance. Here's a sneak peek at some areas we’re exploring: Color Psychology: We’re investigating how different colors in athletic apparel can influence mood and performance. Think beyond team colors – what shade of blue promotes calmness under pressure? What pop of orange boosts energy during a workout? Material Science & Sensory Input: It’s not just about moisture-wicking fabric. We’re looking at how different textures and fabrics feel against the skin and how that impacts focus and reduces distraction. Less chafing = more mental bandwidth. Compression & Proprioception: Under Armour is known for its compression gear. We're helping them fine-tune this technology to enhance proprioception – your body’s awareness of its position in space. Better body awareness = improved form and reduced injury risk. Design & Minimalism: We're exploring how simplifying designs and reducing visual clutter can minimize distractions and help athletes stay in the zone. Think streamlined silhouettes and fewer logos. Personalized Fit & Comfort: Imagine Learning’s expertise in personalized learning pathways is directly influencing Under Armour's approach to fit. We're advocating for more options and customization to ensure athletes feel comfortable and confident in their gear. Focus on Key Under Armour Men's Clothing Lines: Let’s break down how this research could impact some popular Under Armour men’s clothing lines: UA HeatGear®: This line is all about keeping athletes cool and dry. Imagine Learning is helping Under Armour explore how different fabric weaves and ventilation patterns can impact thermoregulation and reduce sensory overload. A less distracted athlete is a more efficient athlete. UA ColdGear®: Staying warm is crucial in cold weather. We’re collaborating on how to optimize insulation and compression to not only trap heat but also provide a sense of security and comfort, helping athletes push through challenging conditions. UA Training Apparel: This is the workhorse of any athlete’s wardrobe. We're focusing on how to design apparel that allows for a full range of motion without causing friction or distraction. The goal? Apparel that feels like a second skin. UA Golf Apparel: Precision and focus are key in golf. We’re investigating how to incorporate subtle design elements and materials that promote calmness and enhance concentration. Think muted colors and streamlined silhouettes. UA Running Apparel: Running is all about endurance and rhythm. We’re exploring how to optimize fabric weight, breathability, and compression to minimize fatigue and maximize performance. More Than Just Marketing – It’s About Performance “This isn’t just a marketing gimmick,” emphasizes Mark Johnson, CEO of Imagine Learning. “We genuinely believe that understanding how the brain works can unlock new levels of athletic performance. Under Armour is a company that’s always pushing boundaries, and we’re excited to be a part of that journey.” Under Armour isn’t just selling clothes; they’re selling confidence, performance, and the feeling of being unstoppable. And now, with the help of Imagine Learning, they’re adding a new dimension to that equation – the power of the mind. Looking Ahead The collaboration between Imagine Learning and Under Armour is still in its early stages, but the potential is enormous. We’re excited to see how this partnership will shape the future of athletic apparel and help athletes around the world reach their full potential. Keep an eye out for future announcements and innovations from these two industry leaders. You might just be surprised at what happens when education and athletics collide.