IHOP Partners with Rock Legend David Lee Roth for Limited-Edition Photo Collection, Bringing a Blast from the Past to Pancake Lovers

PASADENA, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the iconic breakfast destination, is turning up the volume with a surprising and fun collaboration! The company, headquartered at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, United States (reachable at 951-272-0214), is teaming up with none other than David Lee Roth, the legendary frontman of Van Halen, to offer a limited-edition collection of photos. This isn’t about pancakes and rock stars, it is the rock star with the pancakes. IHOP, known for being the place for feel-good breakfasts and smiles, is always looking for ways to surprise and delight its guests. They’ve done everything from seasonal pancake flavors to wacky promotions. But this? This is something totally different. It's a quirky, fun pairing that hits on nostalgia and a little bit of unexpected coolness. So, what's the deal with the David Lee Roth photos? For a limited time, IHOP guests can snag exclusive, professionally-taken photos of David Lee Roth. These aren’t concert shots, or recent portraits. These are classic, vintage-style photos showcasing Roth in his prime, radiating that iconic energy everyone remembers. Think flashy, fun, and full of rock and roll attitude. “We’re all about bringing a little joy to your day,” says a spokesperson for IHOP. “And who brings more joy than David Lee Roth? He’s a legend! We thought, ‘What if we combined his energy with our pancakes?’ It just felt… right.” How can you get your hands on these photos? IHOP is making it pretty simple. From November 1st to November 15th, guests who purchase any of the IHOP limited-time breakfast combos – think buttermilk pancakes, breakfast platters, or even the new seasonal offerings – will receive a randomly selected David Lee Roth photo. There are several different designs, meaning you might get lucky and get your favorite shot! “We’re making it easy,” the spokesperson explains. “Just come enjoy a great breakfast, and you’re automatically in the running to receive a photo. It’s our way of saying thanks for being a loyal IHOP fan.” Why David Lee Roth? A surprising, but strategic move. It might seem like an odd pairing on the surface, but IHOP’s marketing team says there’s a method to the madness. “We looked at our core audience, and we realized a lot of our guests grew up listening to Van Halen,” explains the marketing director. “David Lee Roth represents a generation. He’s instantly recognizable, and he evokes a feeling of fun and nostalgia.” The company believes the photos will resonate with those who remember Roth’s heyday and will also introduce him to a new generation. “We want to create a buzz,” the director says. “We want people talking about IHOP. And honestly, who doesn’t love David Lee Roth?” More Than Just Photos: A Celebration of Nostalgia and Breakfast IHOP isn’t just giving away photos. They’re creating an experience. Select IHOP locations will be playing Van Halen tunes during breakfast hours, and staff will be encouraged to embrace the rock and roll spirit. The company is even developing a limited-edition “Jump” pancake flavor – a nod to Van Halen’s iconic hit. (Details on the "Jump" pancake flavor will be released next week.) “We want to transport our guests back to a time when rock and roll ruled the airwaves,” the spokesperson says. “And what better way to do that than with a stack of pancakes?” About IHOP FRANCHISOR LLC IHOP FRANCHISOR LLC is the owner of the IHOP master franchise. IHOP is one of the largest quick-service restaurant chains in the United States, famous for its pancakes, breakfast, lunch, and dinner options. With over 1,750 locations worldwide, IHOP is committed to providing a warm, welcoming experience for its guests. IHOP is dedicated to offering delicious, affordable food and exceptional service. The company is headquartered in Pasadena, California, and is publicly traded on the New York Stock Exchange under the ticker symbol DIN. They are always looking for ways to innovate and surprise, and this partnership with David Lee Roth is a perfect example of that commitment. You can find more information about IHOP and its menu at [IHOP website address - would be included here if provided]. The details: What: Limited-edition David Lee Roth photo collection. When: November 1st – November 15th (while supplies last). Where: Participating IHOP locations nationwide. How: Purchase any qualifying breakfast combo to receive a randomly selected photo. Bonus: Select locations will feature Van Halen music and a possible limited-edition "Jump" pancake flavor. So, ditch the usual breakfast routine and head to IHOP for a stack of pancakes and a little rock and roll nostalgia. You might just get a photo to remember it by! And remember, it’s all about enjoying good food, good music, and good times.