IHOP Partners with Rock Legend David Lee Roth for Limited-Edition Photo Collection, Bringing a Touch of Glam to Breakfast

PASADENA, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the home of all things pancakes, today announced a wildly unexpected but totally awesome collaboration with rock icon David Lee Roth. Forget everything you thought you knew about breakfast—IHOP is serving up a side of rock ‘n’ roll with a limited-edition collection of signed David Lee Roth photographs, available exclusively through IHOP’s online store starting November 1st. Yes, that David Lee Roth. The frontman of Van Halen, the guy with the high kicks and the even higher energy. He's not exactly known for flipping pancakes, but apparently, he is a fan. And he's teamed up with IHOP to bring fans a unique piece of rock history – and a way to spice up their dining rooms. “We’re always looking for ways to surprise and delight our guests,” says Darren Reath, Vice President of Marketing for IHOP. “And when the opportunity came up to work with David Lee Roth… well, we couldn’t say no! It’s a bit out there, sure, but that's the IHOP way – always looking for something a little different, a little fun. Who doesn’t want a piece of rock legend with their breakfast?” So, what's this all about? IHOP is releasing a curated collection of David Lee Roth photographs, spanning his career from the early Van Halen days to his solo work. These aren’t just any prints, though. Each photograph is personally signed by DLR himself. The collection will feature several different photos, ranging in size and price, so fans can pick the perfect piece to showcase their love for both breakfast and rock 'n' roll. “Honestly, it just seemed like a good fit,” says a representative for Roth, who understandably has a busy schedule. “David loves a good breakfast. He's a big fan of IHOP, and the idea of bringing a little bit of his energy to people’s mornings… he was all in.” What can you expect from the collection? The collection features a range of images, offering something for every Van Halen/David Lee Roth enthusiast. Think iconic concert shots, candid behind-the-scenes moments, and some never-before-seen photos straight from DLR's personal archive. Here’s a sneak peek at what’s available: “Jump” in Action: A high-energy concert shot capturing Roth mid-jump, a perfect piece for any Van Halen fan. (8x10, $79.99) Diamond Dave Up Close: A striking portrait of Roth, showcasing his signature style and charisma. (11x14, $99.99) Behind the Scenes - 1984: A rare candid shot from the recording sessions for the legendary 1984 album. (8x10, $129.99 - Limited Edition) Roth’s Personal Archive - Sunset Strip Days: A vintage photo capturing Roth during his early days on the Sunset Strip. (5x7, $59.99) The Full Collection Bundle: Get all five signed photos for a special price of $349.99. Why IHOP? Why now? You might be thinking, “Okay, this is…unexpected.” And IHOP acknowledges that. “We’re not your typical brand,” says Reath. “We like to have fun. We’re all about bringing people together over good food and good times. And sometimes, that means teaming up with a rock legend.” IHOP is hoping the partnership will appeal to a broader audience, tapping into the nostalgia and energy that surrounds David Lee Roth and Van Halen. “We want to surprise and delight our guests,” Reath explains. “And what's more surprising than a signed photo of David Lee Roth with your pancakes?” Where can you get your hands on these photos? The limited-edition David Lee Roth photo collection will be available for purchase starting November 1st, exclusively through the IHOP online store at [IHOP’s Website address - Placeholder]. Quantities are limited, so fans are encouraged to act fast! “These photos are a collector’s item,” says the representative for Roth. “They’re a unique piece of rock history, and they’re only available through IHOP. We expect them to sell out quickly.” More than just a photo IHOP is also planning a social media campaign to celebrate the partnership, encouraging fans to share photos of their breakfast with their new David Lee Roth prints using the hashtag #IHOPandDLR. “We want to see how our guests are bringing a little bit of rock ‘n’ roll to their mornings,” says Reath. “It’s all about creating a fun and memorable experience.” So, there you have it. IHOP and David Lee Roth – a partnership that's as unexpected as it is awesome. Get ready to jumpstart your mornings with a side of rock ‘n’ roll. And don't forget your pancakes! About IHOP FRANCHISOR LLC IHOP FRANCHISOR LLC, headquartered in Pasadena, California, is a leading restaurant franchise company. IHOP is a registered trademark of IHOP FRANCHISOR LLC. For more information, visit [IHOP’s Website address - Placeholder]. Contact: [IHOP’s PR Contact Information - Placeholder]