IHOP Partners with Rock Legend David Lee Roth to Launch Limited-Edition Photo Collection, Fueling Breakfast Nostalgia

PASADENA, CA – November 8, 2023 – IHOP Franchisor LLC, the home of all things pancakes, today announced a surprising and exciting collaboration with music icon David Lee Roth. The partnership will see the release of a limited-edition collection of photographs featuring the Van Halen frontman, available exclusively through IHOP’s online channels. This isn’t about food, really – it’s about tapping into that good feeling, that energy, that pure 80s vibe that both IHOP and David Lee Roth represent. For over 60 years, IHOP has been a cornerstone of American breakfast culture. Starting as a single location in 1958, IHOP (originally International House of Pancakes) has grown into a global franchise with over 1,750 restaurants worldwide. We’re known for our warm hospitality, comfortable atmosphere, and, of course, our incredible pancakes. But we're always looking for ways to surprise and delight our guests – to do something a little different. We believe breakfast is more than just a meal, it’s a moment – a time to connect with family and friends, to fuel up for the day, and to just enjoy life. “We wanted to do something fun, something unexpected,” said Darren Reath, VP of Marketing at IHOP. “David Lee Roth embodies that energy. He’s a legend, a showman, and a whole lot of fun. And frankly, his photos are just cool. They capture a moment in time that a lot of people really connect with." The David Lee Roth Photo Collection: A Trip Down Memory Lane The limited-edition collection features a curated selection of iconic photographs spanning David Lee Roth’s career. The photos aren't just posed studio shots. They’re live performance captures, backstage moments, and candid snapshots – giving fans a rare glimpse into the life of a rock and roll superstar. “These aren’t your typical celebrity photos,” explains IHOP's Art Director, Emily Carter. “They're gritty, energetic, and full of life. We’ve spent months working with David and his team to select photos that really capture his personality and the spirit of the era. Think neon lights, leather jackets, and a whole lot of swagger.” The collection includes: Classic Concert Shots: High-energy photos capturing David Lee Roth's electrifying stage presence during Van Halen’s heyday. Expect vibrant colors, dynamic angles, and a whole lot of rock and roll attitude. Behind-the-Scenes Glimpses: Candid snapshots offering a peek behind the curtain, showing David Lee Roth in more relaxed and intimate settings. Rare and Unseen Photos: A handful of never-before-published photos, offering a truly unique collector’s item for die-hard fans. Limited-Edition Prints: Each photograph will be available as a high-quality, museum-grade print, suitable for framing and display. Why IHOP and David Lee Roth? The Unexpected Pairing. So, what does a pancake house have to do with a rock star? On the surface, it might seem like an odd pairing. But IHOP believes there’s a surprising synergy between the two. “Think about it,” says Reath. “Both IHOP and David Lee Roth are about creating a memorable experience. We want people to come to IHOP and have a good time, to feel comfortable and relaxed. David Lee Roth delivers that same energy on stage. It’s about fun, energy, and making people feel good.” Furthermore, both IHOP and David Lee Roth have strong connections to the 1980s. IHOP experienced significant growth during this decade, becoming a household name. David Lee Roth and Van Halen dominated the music charts during the same period. "We're tapping into that nostalgia," Carter adds. "A lot of our guests grew up with Van Halen on their radios. They have fond memories of those times. We wanted to bring that energy back, to create something that resonates with that generation." How to Get Your Hands on the Collection The David Lee Roth photo collection will be available for purchase exclusively through IHOP’s online store, starting November 15th, 2023. Prints will be available in a variety of sizes and finishes. “We anticipate this collection will be extremely popular,” says Reath. “We’re offering a limited number of prints, so we encourage fans to visit our online store early to secure their favorite photos.” IHOP is also planning a social media contest, giving fans the opportunity to win signed prints and other exclusive merchandise. Follow IHOP on social media for more details. About IHOP Franchisor LLC IHOP Franchisor LLC is a leading restaurant franchise company. IHOP restaurants are known for their signature pancakes, delicious breakfast, lunch, and dinner offerings, and warm hospitality. IHOP is committed to providing a welcoming environment for all guests and to supporting the communities it serves. IHOP is headquartered in Pasadena, California, and operates over 1,750 restaurants worldwide. For more information, visit [Insert IHOP Website Here]. Contact: [Insert IHOP PR Contact Information Here]