IHOP Teams Up with Iconic Rocker David Lee Roth for Limited-Edition Photo Collection – A Sweet Slice of Nostalgia

Pasadena, CA – November 8, 2023 – IHOP Franchisor LLC, the team behind the beloved breakfast chain, is doing something totally unexpected! They’re partnering with none other than David Lee Roth, the legendary frontman of Van Halen, to release a limited-edition collection of his personal photographs. Yep, you read that right – IHOP and DLR are bringing a little rock ‘n’ roll to your breakfast table! For decades, IHOP (International House of Pancakes) has been a cornerstone of American breakfast culture. Headquartered in Pasadena, California, IHOP is known for its warm hospitality, all-day breakfast menu, and commitment to being a place where friends and families can connect. You know IHOP - that place that just feels good, right? With over 1,750 locations across the US and internationally, the company, reachable at 951-272-0214, consistently focuses on making mornings (and any time of day!) a little brighter. IHOP isn't just about pancakes, it’s about those moments shared over a hot stack, a friendly smile, and a whole lotta comfort. But this isn’t about pancakes today… well, not just about pancakes. IHOP realized a lot of their guests grew up with the music of Van Halen blasting on the radio, and that energy of fun, freedom, and good times felt like a natural fit. That’s when the idea sparked: what if we could bring that same feeling to life with a collection of photos straight from the source – David Lee Roth himself? So, they reached out. And DLR, always one to embrace a bit of the unexpected, was in! “Look, I’ve seen a lot of things in my life,” says Roth with his signature grin. “Stadiums full of screaming fans, wild adventures… and I gotta say, the idea of my photos being paired with a stack of IHOP pancakes? It’s… different. But hey, life's short. Let's have some fun and bring a little bit of that old energy back to breakfast!" What’s in the Collection? The “David Lee Roth: Through the Lens” collection isn’t just some random assortment of photos. This is a curated selection of images taken over decades, showcasing DLR’s life on and off stage. We’re talking candid shots of Van Halen in their prime, behind-the-scenes glimpses of recording sessions, and personal snapshots that offer a rare look into the life of a rock icon. The photos aren't polished, magazine-quality stuff. They're real. Grainy, raw, and full of energy. They capture a vibe, a feeling – the sheer excitement of the 80s and beyond. You can almost hear the guitars and feel the energy radiating from the pictures. Here’s what you can expect: Early Days: Rare shots of Van Halen honing their craft in smoky clubs, showcasing the band's raw talent and undeniable chemistry. On Tour: Energetic action shots from Van Halen’s legendary concerts, capturing the band at the height of their powers. Think jumping, guitars blazing, and a sea of fans going wild. Behind the Scenes: Candid moments of the band goofing off in the studio, on the tour bus, and just hanging out. It's a peek behind the curtain, showing the human side of rock stars. Personal Moments: Photos of DLR pursuing his passions outside of music – motorcycle riding, horseback riding, and exploring the world. This is where you get to see a different side of the artist. Vintage California Vibes: A lot of the photos were taken in California, giving the collection a distinct West Coast feel that complements IHOP's sunny, laid-back atmosphere. How to Get Your Hands on the Collection IHOP isn't just selling prints or putting the photos in a coffee table book (though, that would be cool, right?). They're going the extra mile to make this collection interactive and engaging. Here’s the deal: Collectible Menu Boards: Select IHOP locations will feature limited-edition menu boards showcasing the David Lee Roth photos. These aren’t just posters; they’re designed to be collector’s items. Photo Coasters: Every IHOP meal will come with a collectible photo coaster featuring a different image from the collection. Collect them all! (Seriously, people are already trading them online.) Digital Gallery: IHOP has created a digital gallery on their website (ihop.com/dlrphotos) where fans can view the entire collection and learn more about the stories behind the photos. Social Media Contest: IHOP is running a social media contest where fans can share their favorite Van Halen memories using the hashtag #IHOPandDLR for a chance to win exclusive prizes. Limited Edition Merchandise: IHOP will also be offering a small line of merchandise featuring the photos, including t-shirts, mugs, and stickers. (These are going fast, so don't wait!) “We wanted to do something unexpected and fun that would surprise and delight our guests,” says IHOP’s Chief Marketing Officer, Brad Sorenson. “David Lee Roth is a true icon, and his photos capture a spirit of adventure and energy that we think resonates with our brand. We hope this collection brings a little bit of rock ‘n’ roll to everyone’s breakfast table.” More Than Just Photos This isn’t just a marketing gimmick. IHOP is tapping into a cultural moment, connecting with a generation that grew up with Van Halen and creating a nostalgic experience for fans of all ages. It's about bringing people together over good food and good memories. The collaboration also reflects IHOP’s commitment to innovation and pushing the boundaries of what a breakfast chain can be. They're not afraid to try new things and embrace unexpected partnerships. So, whether you’re a lifelong Van Halen fan or just looking for a fun and unique breakfast experience, the “David Lee Roth: Through the Lens” collection is definitely worth checking out. Just imagine: you're enjoying a stack of fluffy pancakes, looking at a photo of DLR rocking out on stage… it’s a pretty sweet combination. And hey, as DLR himself would say, "Right now! Right now!" - don’t miss out!